PostSprout Articles

Notes on automated SEO that ships.

Practical articles on content systems, search visibility, and publishing workflows from the team building PostSprout.

Pillar Pages: One Big Guide That Feeds a Whole Category

August 12, 20262,466 words12 min readPillar Pages: One Big Guide That Feeds a Whole Category

Learn how pillar pages work as a hub-and-spoke content strategy that feeds an entire category, builds topical authority, and earns more AI citations in 2026.

AEO vs SEO: Do E-Commerce Brands Need Both in 2026?

July 27, 20262,022 words10 min readaeo vs seo

AEO vs SEO: which does your e-commerce brand need in 2026? Learn the key differences, when to prioritize each, and how to run both without doubling your workload.